1 Feb 2010

Trolley Psychology in the Supermakret

If you are a smart shopper you might think you are in control of what you buy. But there is the whole science behind how products are organised, priced, labeled and how sections are ordered. Nothing is left to the chance!
There is a wealth of tricks based on psychological theories that in the end help convert you from a visitor to a buyer.
Watch the video a fun look at some of the tricks used by marketers in the retail trade. They talk about the use of layout, product placement and color, something I've posted about in "Which color is your Shopping Trolley" recently.

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