Why Buying in Bulk is Not as Good as You Think

Ask most people for a common way to save money on groceries and household goods, and they may come back with this answer: Buy in bulk. While it can be an amazingly simple way to potentially save some bucks, it can also be a buying trap. Here are the 4 misconceptions we typically attribute to bulk buying, and the truth for each.

Myth #1: Buying a larger package usually means that the cost per unit (ounce, pound, etc) is lower.

Truth: It's one of the many reasons people rush to buy bulk, but it isn’t always so.

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Success or Failure - How Color Determines The Fate

Recently I have been writing about the effect color has on our decision making. Yesterday I came a cross another article that explores how different brands choose colors for their logos.

Has it ever occurred to you why you feel safer in one store and more energetic in another one? Have you ever noticed that landing on some web page you feel like clicking some button/link and keep browsing the site? While other pages prompt you to stay and keep reading?

Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing:

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Brace Yourself For The Week!

Hello and welcome! New week is about to begin or has already begone for some of us
I thought I post this video on psychology of advertising - may be it will help us to withstand one or another temptation!

In this video Dr. Robert Cialdini discusses sales principles - It`s all about changing your social reality. (Excerpt from a psychology documentary about "Social Reality" with Philip Zimbardo)

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5 Tricks to Convince a Tightwad to Buy

So, you think you have it under control?
You can’t be lured into spending more than you want? Think again!

Here are some marketing tricks aimed to overcome the defence of a conscious buyer… By the way, making lists prior shopping won’t really help you either!

As I mentioned earlier when we spend money an area in our brain gets activated that is also responsible for processing physical pain signals. To reduce this feeling of pain clever retailers...

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Trolley Psychology in the Supermakret

If you are a smart shopper you might think you are in control of what you buy. But there is the whole science behind how products are organised, priced, labeled and how sections are ordered. Nothing is left to the chance!
There is a wealth of tricks based on psychological theories that in the end help convert you from a visitor to a buyer.
Watch the video a fun look at some of the tricks used by marketers in the retail trade. They talk about the use of layout, product placement and color, something I've posted about in "Which color is your Shopping Trolley" recently.

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The Week is Nearly Over!

Let's have some fun! Let's finish this week how we have started it - with a bit of advertising

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What Colour Is Your Shopping Trolley

Now, we all might think of ourself as quite smart shoppers, armed with a shopping list, adhering to a set budget, but unfortunately for us our decisions are much more guided by our subconscious rather than rational thinking. There is a whole science behind how products are organised, labels are written and sections are ordered to guide us through the shops. According to the research

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New Business Idea for a Stay-at-Home Mum

I have been recently writing about Martin Lindstrom and his research in neuromarketing.
In his interview to Parade Magazine he has outlined best ways to keep us away from temptations while shopping.

Some of his suggestions are obviouse, but others were quite unusual

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5 Retail Sneaky Strategies You Need To Be Aware Of!

Yesterday I was ranting about people getting into debt during Christmas. Not saving for future purchases is only one piece of the "special occasion" debt. The other piece is the retail tricks used to lure us into spending more.

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