Success or Failure - How Color Determines The Fate

Recently I have been writing about the effect color has on our decision making. Yesterday I came a cross another article that explores how different brands choose colors for their logos.

Has it ever occurred to you why you feel safer in one store and more energetic in another one? Have you ever noticed that landing on some web page you feel like clicking some button/link and keep browsing the site? While other pages prompt you to stay and keep reading?

Research conducted by the secretariat of the Seoul International Color Expo 2004 documented the following relationships between color and marketing:

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Why Should You Use ZOPA?

ZOPA is a pioneer in social lending. You might have heard about it as a peer-to-peer lending and I am fascinated by this idea!

It's quite simple: financial transactions take place between the individuals without any intermediate financial institutions. And Zopa is a marketplace where people can lend anything from £10 to upwards of £25,000

Lending and borrowing from person to person like it was done hundred of years ago... But apart from its nostalgic value social lending has a lot of benefits for the participating individuals.

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Review: Your Money or Your Life - And Why I Don't Like this Book

I first read about this book in an online review on GetRichSlowly blog. It sounded very interesting and over a short period of time I came across several posts referring to this book as their inspiration.

So, I decided to give it a go and read it. Being in my first month of budgeting and conscious spending I got the book from the library rather from Amazon.

I was very glad that I didn’t have to keep it and could give it back as quickly as I could... 

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Higher Education and its Costs

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Russian Women and Their Money

Penny Farthing, in her personal finance blog,  published an interesting article about money in Japan and it inspired me to write a similar post about money and Russian women!

• In traditional Russian families it is very common that women look after the day to day budget and men tend to get some spending money handed out.
  
• Both man and woman are likely to have saved some money from their salaries without disclosing it to their partners. A man would call it...
  
  

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344 Tips to Help You Save from All Over the Internet

This week's Friday list is dedicated to Saving Money!

As I am not blogging over weekends I hope the links below will give you enough food for thought and action!

Some posts and sites in my Friday selection are not new and been around the internet for a while. I have selected the sites below to give you good, useful, entertaining read over the weekend.

10 Shopping Tricks That Stores Hate - A seriously good article on how to shop more for less from Consumerist

Top 10 Ways to Trick Yourself into Saving Money from Lifehacker. While every person's financial needs are different, anyone can set up simple systems to help themselves stop buying what they don't need and almost automatically save money they'll need later

Force Yourself To Save! 15 Painless Ways To Pay Yourself First - Digerati talks here about some interesting ways to fool yourself into saving money.

10 things you shouldn't buy new - MSN Money asks why we should waste money on shiny packaging and a fancy store when you can find it online and 'pre-owned' for a fraction of the cost?

Little Steps: 100 Great Tips For Saving Money For Those Just Getting Started - I had to include this article since it got 159 comments! Each of the tactics described are simple little moves you can make to improve your financial situation.

118 Ways to Save Money in College - a long list of both practical and creative ways you can save some green while you’re going to campus.

The Cheapskate Guide: 50 Tips for Frugal Living - confession of a cheapskate at Zen Habbits

Top 10 Tips for Talking Your Way into a Better Deal - negotiating tactics to use next time you want to get more for less.

21 Money-Saving Sites from Around the Web - A list compiled my Get Rich Slowly with even more sites recommended in the comments

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What Budgeting can Learn from Dieting

Getting spending under control has something very similar to loosing weight. Spending money gives us a "good mood" kick as a piece of chocolate does too. As with dieting - budgeting is all about helping spend less than you earn (eat less than you normally would), it's about identifying why you overspend (overeat), what triggers your behaviour and what to do about it.

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